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Case Study Identity June 9, 2018

The First Group

Headquartered in Dubai, UAE, The First Group is a visionary and dynamic hospitality real estate developer. Since 2005, we have been at the forefront of innovation, transforming the real estate landscape with our rapidly expanding, award-winning portfolio of upscale hotels, residential properties, F&B brands, leisure venues, and real estate asset management services.

Task

Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company. Meaning: a single cross platform that help people embrace the new identity system through play and interaction.

  • Strategy

    Design Sprints, Workshops

  • Design

    Product Design, Prototyping

  • Production

    Design Sprints, Documentation

  • Platforms

    Responsive Design, Design System

⬤ 01. Challenges

Getting an extra audience of
worldwide users engaged in
a new visual identity, by
letting them quick touring

⬤ 02. Experience

A fluid visual user
experience with a
new solutions

⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience

Testimonials

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

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