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Case Study Identity June 9, 2025

First Abu Dhabi Bank

First Abu Dhabi Bank is the largest bank in the United Arab Emirates. It was formed following a merger between First Gulf Bank and National Bank of Abu Dhabi. FAB offers financial solutions, products and services through its Corporate and Investment Banking and Personal Banking franchises.

Task

Developing a complete new responsive website and atomic design system, delivering a scalable solution for expanding its portfolio of products and services displayed online.

  • Strategy

    Design Sprints, Workshops

  • Design

    Design System, Product Design, Prototyping

  • Production

    Design Sprints, Documentation

  • Platforms

    Responsive Design, Design System

⬤ 01. Challenges

Getting an extra audience of
worldwide users engaged in
a new visual identity, by
letting them quick touring

⬤ 02. Experience

A fluid visual user
experience with a
new solutions

⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience

Testimonials

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

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